1. Add new sources of value - Consider what new services your existing customers would value. Ones that you can leverage from your existing service to them that will bring further solutions to them and add to their bottom line. Services that are drawn from your core competencies as a business. This is back to innovation again
2. Delivering rapid sustainable success to clients is better than searching for perfection. The quickest route to a better solution will set you apart from your rivals that end up providing medicine after death.
3. Really start getting introductions to other potential buyers of your service or product from the same organisation. Offer incentives for doing this, let the referrer know their is something in it for them as well. Know what motivates your customer and give them a compelling reason to want to refer you to another organisation.
For further business advice, please visit us at www.rbssconsulting.com
Remi Okeshola
Managing Director
www.rbssconsulting.com
Wednesday, 28 December 2011
Tuesday, 22 November 2011
3 Tips to Growing Your Start Up Business
You've taken that bold step and started the business. Great. Realities of running a business start to hit home. The excitement, the exhilaration, the sales and the exchange of services or products for money. Its 6 months later and you remember you haven't looked at your business plan since you started.
TIP 1. Revisit your business plan. That's where it all started. Your vision and dreams for the business. The planning and research and the results of the research. Your SWOT analysis and PESTLE and the answers you gave to solving the problems you foresaw, etc. Your marketing plan and cash flow analysis and all the things you said you were going to do. GO BACK TO THAT PLAN. Implement what you can or may have forgotten about and change what needs changing. You need to learn to crawl before you start to run. Growth comes from having a strong foundation. Operate well and you will grow.
TIP 2. Focus on relationships. In my years of experience, you don't win new business cold. Recommendations, a track record of quality delivery, relationships and close networks is how its done. Professional services are built on relationships. Spend more time with real customers, not just those who simply show an interest in what you do. The more you understand your customer (their problems, barriers to success, goals and objectives), the more you are able to provide real business solutions and the more likely you are to grow. BECOME A MORE TRUSTED PARTNER AS SOMEONE WHO CAN HELP THEM GROW THEIR BUSINESS.
TIP 3. Retention. You should seek to reduce the number of customers that stop buying your products or using your services. The bottom line is you will grow you business faster and have a more robust business if you retain as many profitable clients as possible. Deal with client issues quickly, have a system to connect with clients who have not been in touch for a while. TREAT CUSTOMER SERVICE AS A MARKETING COMPONENT. Treat people like royalty at the purchasing process and after they have made the purchase. Account manage each customer.
Whilst these are not exhaustive, being consistent in applying these principles will lead to inevitable organic growth to your business.
Remi Okeshola
Managing Director
www.rbssconsulting.com
TIP 1. Revisit your business plan. That's where it all started. Your vision and dreams for the business. The planning and research and the results of the research. Your SWOT analysis and PESTLE and the answers you gave to solving the problems you foresaw, etc. Your marketing plan and cash flow analysis and all the things you said you were going to do. GO BACK TO THAT PLAN. Implement what you can or may have forgotten about and change what needs changing. You need to learn to crawl before you start to run. Growth comes from having a strong foundation. Operate well and you will grow.
TIP 2. Focus on relationships. In my years of experience, you don't win new business cold. Recommendations, a track record of quality delivery, relationships and close networks is how its done. Professional services are built on relationships. Spend more time with real customers, not just those who simply show an interest in what you do. The more you understand your customer (their problems, barriers to success, goals and objectives), the more you are able to provide real business solutions and the more likely you are to grow. BECOME A MORE TRUSTED PARTNER AS SOMEONE WHO CAN HELP THEM GROW THEIR BUSINESS.
TIP 3. Retention. You should seek to reduce the number of customers that stop buying your products or using your services. The bottom line is you will grow you business faster and have a more robust business if you retain as many profitable clients as possible. Deal with client issues quickly, have a system to connect with clients who have not been in touch for a while. TREAT CUSTOMER SERVICE AS A MARKETING COMPONENT. Treat people like royalty at the purchasing process and after they have made the purchase. Account manage each customer.
Whilst these are not exhaustive, being consistent in applying these principles will lead to inevitable organic growth to your business.
Remi Okeshola
Managing Director
www.rbssconsulting.com
Friday, 28 October 2011
3 tips to Self Employment
Self Employment is as profitable if not more profitable than being employed. The qualities you need are Determination, Desire to Succeed, Self motivated, be Willing to Learn, Be Responsible and have an Open Mind.
Don't believe people who make it sound nearly impossible but please take guidance and plan. Failing to plan is truly planning to fail. 3 tips to starting your own business are:
1. Seek a Business Adviser\Consultant. Most good ones have your interest at heart, are independent and your success is their success. So their lies their motivation - seeing you succeed
2. Plan. A Business Plan (BP) is a tool that helps you get down on paper in a structured manner a lot of the things you have in your brain. It then enables you in a step by step manner plot your path to putting the pieces of the puzzle together by combining external and internal information you have gathered. You can then see the full picture. After all if you can't do it on paper (theory) then how do you plan to do it in practice.
3. Don't procrastinate. This is where most people fall down. All is set, a plan is in place, money is not a big obstacle, or alternatives have been found but then they begin to continue to work on the BP. The make the BP the business and continue to fine tune it, carve it, polish it, chopping and changing it, instead of beginning to implement it. Just do it.
Of course there is more to starting a business than just this, but get this right and you are on your way.
See www.rbssconsulting.com for further practical help.
Remi Okeshola
Managing Director
www.rbssconsulting.com
Don't believe people who make it sound nearly impossible but please take guidance and plan. Failing to plan is truly planning to fail. 3 tips to starting your own business are:
1. Seek a Business Adviser\Consultant. Most good ones have your interest at heart, are independent and your success is their success. So their lies their motivation - seeing you succeed
2. Plan. A Business Plan (BP) is a tool that helps you get down on paper in a structured manner a lot of the things you have in your brain. It then enables you in a step by step manner plot your path to putting the pieces of the puzzle together by combining external and internal information you have gathered. You can then see the full picture. After all if you can't do it on paper (theory) then how do you plan to do it in practice.
3. Don't procrastinate. This is where most people fall down. All is set, a plan is in place, money is not a big obstacle, or alternatives have been found but then they begin to continue to work on the BP. The make the BP the business and continue to fine tune it, carve it, polish it, chopping and changing it, instead of beginning to implement it. Just do it.
Of course there is more to starting a business than just this, but get this right and you are on your way.
See www.rbssconsulting.com for further practical help.
Remi Okeshola
Managing Director
www.rbssconsulting.com
Monday, 26 September 2011
Starting A Business
Its not that difficult to start a businesses. Its sustaining the business thats the challenge. True or false
Remi Okeshola
Managing Director
www.rbssconsulting.com
Remi Okeshola
Managing Director
www.rbssconsulting.com
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