The words you use to communicate with your customers are very important, whether in brochures letters, advertisements email, on websites or in telephone and face to face conversations.
Below are 13 words that you should consider incorporating into all of your communications.
1. Easy Everyone wants stuff that’s easy. We want things to be easy to use, we want results to be easier to achieve, we want everything easy. If your product or service makes peoples’ lives easier, make sure you tell them.
2. You The magic word in all good copy. Using the word ‘you’ forces you to have a personal conversation with the person reading it. Don’t you agree?
3. Now There comes a point when you need to tell your customer what to do. They need to call you, or order from you or ‘click here.’ But you don’t want them doing it tomorrow or next week. You want them to do it now – so tell them.
4. Free Very powerful. People love anything that’s Free. Particularly useful to generate new sales leads
5. No Risk Anything you can do to reduce the risk for your customers will increase your sales. Your customers may not be consciously thinking about it but subconsciously they’re worrying about risking money and possibly time by doing business with you. Risk elimination is one of the most effective Marketing strategies available to you.
6. Guaranteed The ultimate risk elimination is the guarantee. Just adding a guarantee to advertisements for example will often increase sales 30% or more.
7. Yes There’s something about the word ‘Yes’ It just works wonders. When you speak to customers use it a lot. It’s equally important to avoid the word ‘no.’
8. Important It’s important to use the word important. People want to know about important things and it’s a word that grabs the reader’s attention. And that’s important!
9. Person’s Name In many contexts, the most important word you can use is the customer’s name. The more personalised your letters are, the higher the response. Email auto responders enable you to send hundreds or thousands of personalised messages at the same time.
10. Fast We all want things to happen faster. If you can do it – tell them.
11. Proven / Proof It’s often useful to assume that people reading your message do not believe what you’re telling them. It may not be the case for all of them but it’s likely that a good proportion are sceptical. Offer proof wherever you can.
12. New Everyone wants the ‘new’ thing. We may be bored with advertisements but if they promise us something ‘new’ that can get our interest.
13. Limited If there is a genuine limit to what you are offering or the number of people who can have it, it’s worth making a big deal about that. Scarcity is an important marketing tool.
Its important that you note that while nothing is guaranteed, this free advice is easy to implement, has no risk, has proven to work for millions. Yes you need to work on it fast. Its your turn now.
Remi Okeshola
Managing Director
www.rbssconsulting.com
Managing Director
www.rbssconsulting.com
