Saturday, 26 January 2013

Growth through Innovation for Micro and Small Businesses


As a business, if you don’t grow or aim to grow, the business becomes stagnant, stale, just surviving and if not careful become irrelevant.  That may seem hash, but it’s true.  Having said that, some businesses want to remain small or the size they are and there is absolutely nothing wrong with that as long as they continue to reinvent, refresh and innovate and check themselves.

Talk about innovation in small businesses to small business owners and they say it’s for the big business.  That’s being small minded. In today’s tough world economy, the Plumber, the Dog Walker, M&S and AOL could all do with some innovation.  Size does not matter.  Innovation is not about doing things better, improvements, or reinventing the wheel, it’s about doing something different, introducing new things or methods.

Don’t always think Technology alone when you think of innovation, or you’ll get put off.  You’ll think it’s for that sector alone and you have to be very creative, etc.  Think customer service, think about methods of operation, think about value chains, etc.  Move into that mind set, be persistent and consistent in building that culture and you will have your own Eureka moment. 

Finally, innovation doesn't have to be expensive. I’ll say no more on that one.

The best and simplest definition of Innovation I've seen is - The development of new customers’ value through solutions that meet new needs, inarticulate needs, or old customer and market needs in new ways.

My next blog will be on “How to Innovate”. Watch out.

This is Business Advice from RBSS Consulting Ltd



Remi OkesholaMD – RBSS Consulting Ltd
Providing Real Business Solutions and Services
www.rbssconsulting.com

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